Nearly 70 percent of chief marketing officers (CMOs) leverage mobile applications to engage their customers as per a recent research conducted on behalf of HP
HP today announced a new portfolio of application transformation software and services solutions that supports organizations to deliver a rich user experience that attracts, engages and retains customers, citizens and employees-anywhere, anytime, from any device.
Applications are now the face of an organization. While traditional applications form the foundation of everything an enterprise does, they were not designed to connect customer and employee organizational resources with a simple, intuitive experience, a HP release said.
Recent global research conducted on behalf of HP found that nearly 70 percent of chief marketing officers (CMOs) leverage mobile applications to engage their customers. However, nearly 80 percent of CMOs indicated that these same customer-facing applications must be more user-friendly to ensure customer loyalty and retention.
"Mobile devices are attached to the hip, hand or briefcase of nearly everyone, making access to an organization as easy as a swipe of the finger," said Faisal Paul, Head, Marketing and Solution, Alliances, Enterprise Group, HP India. "HP application solutions enable enterprises to use those devices for competitive differentiation by quickly creating quality mobile applications that deliver the ultimate customer experience."
The release added that HP's applications strategy is centered on delivering a simplified architecture that enables clients to create innovative and intuitive applications that easily integrate with their traditional and cloud-based environments. As a result, clients will reduce development costs, speed time to market for new applications, increase customer satisfaction and unlock new sources of revenue and innovation.
"When integrated with deep investments in traditional systems, modern applications are growth engines for organizations that want to create new value for their customers," said Geoffrey Moore, author, speaker and advisor. "Most importantly, modern applications are the vehicles for organizations to deliver on their No. 1 priority-providing engaging experiences across devices that make people's lives easier and keep them coming back for more."
